Most Americans Show Little Interest in Foldable iPhone

What’s Holding Consumers Back from Foldable Phones

Three out of four U. S. adults say they have no interest in purchasing a foldable i Phone, according to a recent CNET survey conducted in August 2026. The poll, carried out online by YouGov between August 13 and 17, gathered responses from 2,605 adults across the United States. Results indicate a clear lack of enthusiasm for Apple’s potential entry into the foldable smartphone market.

Despite growing competition from Samsung and other brands offering foldable devices, many consumers remain unconvinced about the practicality of such technology. Concerns over durability, high price points, and limited app optimization appear to be key factors behind the skepticism. Only 25 percent of respondents expressed any level of interest in buying a foldable i Phone should Apple release one.

Would Apple’s Brand Loyalty Change Minds?

Survey participants cited several reasons for their reluctance, with cost being the most frequently mentioned barrier. Many noted that current foldable models sell for well over $1,000, making them a luxury few are willing to afford. Others questioned the long-term reliability of folding screens, referencing reports of creasing and hinge issues in existing devices. A smaller but notable group said they simply do not see a need for a larger screen that folds, preferring the simplicity of traditional smartphones.

While Apple enjoys strong brand loyalty among its user base, the survey suggests this may not override practical concerns when it comes to foldable designs. Even among i Phone owners, interest remained low, with only a slight uptick compared to the general population. Analysts suggest Apple would need to address both pricing and durability concerns to win over skeptical buyers. Without significant improvements in these areas, a foldable i Phone may struggle to gain traction in the U. S. market.

What percentage of U. S. adults are interested in a foldable i Phone? Only 25 percent of U. S. adults surveyed said they would consider buying a foldable i Phone, while 75 percent expressed no interest.

Frequently Asked Questions

Who conducted the survey on foldable i Phone interest? The survey was conducted online by YouGov for CNET between August 13 and 17, 2026, polling 2,605 U. S. adults.

What are the main reasons consumers give for avoiding foldable phones? Consumers cite high cost, concerns about screen durability and hinge reliability, and a lack of perceived need for a folding design as their primary reasons for disinterest.