Surfshark Group acquires majority stake in Optery data removal service

How Optery fits into Surfshark’s privacy ecosystem

Surfshark Group has acquired a majority stake in Optery, a U. S.-based data removal service, expanding its cybersecurity portfolio with a week after announcing the deal on September 8, 2026. The acquisition adds Optery as the fifth brand within Surfshark’s growing ecosystem of privacy-focused tools, strengthening its ability to help users erase personal information from data broker sites. This move reflects Surfshark’s strategy to evolve beyond virtual private networks into broader digital privacy solutions.

Optery specializes in automating the removal of personal data from hundreds of data broker websites, a process that is often tedious and time-consuming for individuals. By integrating Optery’s technology, Surfshark aims to offer users a more comprehensive privacy suite that combines encrypted browsing with active data cleanup. The acquisition allows Surfshark to leverage Optery’s existing infrastructure and expertise while expanding its reach in the U. S. market, where data broker activity remains particularly pervasive. Company officials noted that the integration will enable seamless user experiences across Surfshark’s apps, with Optery’s services accessible through a unified dashboard.

What does this mean for users concerned about online exposure?

For users, the acquisition means easier access to tools that reduce their digital footprint without requiring manual opt-out requests from dozens of data brokers. Surfshark plans to bundle Optery’s data removal features with its existing VPN, antivirus, and alert systems under a single subscription model in the coming months. Early testing shows the combined service can identify and initiate removals for over 200 data broker sites, with success rates improving through automated follow-ups. The company emphasized that user consent and transparency will remain central, with clear reporting on what data was found and removed.

Will Optery continue to operate as a standalone service after the acquisition? Yes, Optery will maintain its brand and independent operations while integrating more closely with Surfshark’s technology and infrastructure over time.

Frequently Asked Questions

How will the acquisition affect pricing for current Surfshark subscribers? Surfshark has not announced immediate price changes, but Optery’s data removal features are expected to be included in higher-tier privacy bundles starting in early 2027.

Is the acquired stake in Optery exclusive, or could other investors retain shares? Surfshark holds a majority stake, meaning it controls decision-making, but minority shareholders from Optery’s previous investment round may retain ownership.