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The company previously raised prices on other products. This was attributed to higher memory costs. Existing iPhones were not affected at that time.

August 5, 2026 Marcus Reeves

Unlikely Price Tag for New Pro Model

Apple is expected to raise i Phone prices next month. This increase will likely affect the new i Phone 18 Pro models. However, recent reports suggest a specific rumored starting price might be too high.

The company previously raised prices on other products. This was attributed to higher memory costs. Existing i Phones were not affected at that time.

Two separate sources are now hinting at the i Phone 18 Pro's starting price. This figure is reportedly set at $1,399. Many industry observers find this particular price point hard to believe.

Will Apple Risk Alienating Customers with a Steep Price Increase?

Apple is known for premium pricing. Even so, a jump to $1,399 for the base Pro model seems extreme. Such a significant increase could deter potential buyers. The market is already sensitive to rising costs.

The tech giant typically implements incremental price adjustments. A sudden surge of several hundred dollars is unusual. This could impact sales figures for the new flagship device. Consumers might choose older models or competitors.

The company aims to maintain its profit margins. Balancing this with consumer affordability is key. An overly aggressive price hike could backfire. The official announcement is anticipated next month.

Frequently Asked Questions

What caused previous Apple price increases? Apple previously cited higher memory prices as a reason for increasing costs across its product lines. Existing i Phone models were initially exempt from these earlier price adjustments.

When is the i Phone 18 Pro expected to launch? The new i Phone 18 Pro models are anticipated to launch next month. This is when Apple typically unveils its latest smartphone lineup to the public.

Why is the rumored $1,399 starting price considered unlikely? Industry experts believe a $1,399 starting price for the base i Phone 18 Pro is unusually high, even for Apple. Such a significant jump could negatively affect consumer demand and sales.

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