Samsung announced two new products in the United States today. The Galaxy Tab S12 series and the SmartTag 3 were revealed during a press event held in Seoul on September 30, 2026. The company highlighted the new tablet’s features and the improved tracking tags, but did not mention the long‑rumored Galaxy Buds On.
The launch showcased Samsung’s continued focus on expanding its hardware lineup. While the Tab S12 series promises higher performance and new software integrations, the SmartTag 3 offers enhanced connectivity and battery life. The event also hinted at future innovations, yet the absence of any mention of the Buds On drew attention from fans and analysts alike.
Samsung’s press briefing focused on the Galaxy Tab S12 series. The new tablet boasts a larger display and upgraded processor, aiming to compete with other premium tablets. In addition, the SmartTag 3 was introduced as the latest iteration of Samsung’s tracking system. It features a longer battery life and improved range, making it useful for locating personal items.
Both products were presented to a mixed audience of journalists and industry insiders. The company emphasized the devices’ compatibility with existing Samsung ecosystems. The event also included a brief demonstration of the Tab S12’s multitasking capabilities.
The announcement left many wondering why the Galaxy Buds On were not mentioned. The Buds On have been a topic of speculation for months, with rumors suggesting they would be a mid‑range wireless earbud. Samsung’s silence on the product has sparked questions about its release timeline.
Some analysts suggest that Samsung may be delaying the Buds On to avoid competing with its own Galaxy Buds Pro. Others believe the company is focusing on the tablet and tag launch to capture different market segments. The omission could also signal a shift in product strategy.
The lack of mention has led to speculation about Samsung’s future plans. Fans are now eager to learn whether the Buds On will be announced soon or if it has been shelved entirely. The company’s next press event may shed light on this mystery.
The launch underscores Samsung’s intent to diversify its product portfolio while maintaining a strong presence in the tablet and IoT markets. The absence of the Buds On could signal a strategic pivot, but the company’s focus on the Tab S12 and SmartTag 3 remains clear.
What is the main difference between the Galaxy Tab S12 and its predecessors? The Tab S12 offers a larger display, a faster processor, and new software features that improve multitasking and productivity.
How does the SmartTag 3 improve over previous models? It provides a longer battery life and a greater range, making it more reliable for tracking everyday items.
Will Samsung release the Galaxy Buds On soon? Samsung has not announced a release date. The product’s future remains uncertain following its omission from the recent launch.