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Samsung Unveils Plans for Rollable Galaxy Phone

July 6, 2026 Hannah Osei

A Risky Venture

Samsung is developing a rollable Galaxy phone, potentially launching in the first half of 2028, according to reports from Korean outlet Money Today. Samsung Display is in talks to supply the key OLED panel. This move expands the Galaxy line into new territory.

The rollable phone is expected to stretch to around 10 inches, a significant departure from traditional smartphone designs. Samsung Display's involvement is crucial, as the company is a major supplier of OLED panels for Samsung's existing devices. The timing of the launch is notable, given the current state of the foldable phone market.

Can Rollable Phones Succeed Where Foldables Struggle?

Samsung's decision to develop a rollable phone comes as the foldable phone market faces challenges. Samsung Display's share of the foldable phone panel market reportedly fell. LG, a pioneer in rollable displays, has exited the smartphone market. Oppo's concept rollable device has also raised questions about the viability of such designs.

The success of Samsung's rollable Galaxy phone will depend on various factors, including the durability and user experience of the device. If successful, it could pave the way for new form factors in the smartphone industry.

The rollable phone market is still largely untested, and Samsung's entry into this space is a significant gamble. The company's ability to overcome technical challenges and deliver a compelling user experience will be crucial.

Frequently Asked Questions

The launch of a rollable Galaxy phone in 2028 could have significant implications for the smartphone industry. If Samsung succeeds, it could inspire other manufacturers to explore new form factors.

When will Samsung's rollable Galaxy phone launch? The phone is expected to launch in the first half of 2028. What is the expected size of the rollable Galaxy phone? It is expected to stretch to around 10 inches. Will Samsung's rollable phone be a game-changer? Its success will depend on factors like durability and user experience.

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