LiveRamp is deepening its collaboration with OpenAI to allow advertisers to target ChatGPT users using first-party data through its RampID identity solution. The expansion, reported by The Information, enables PPC professionals to reach specific audiences within ChatGPT’s emerging ad ecosystem by matching encrypted customer data without exposing personal information. This development marks a significant step in integrating privacy-conscious targeting into generative AI platforms.
The partnership leverages LiveRamp’s RampID, a privacy-safe identifier that lets brands connect their own customer data to advertising platforms while maintaining compliance with data protection regulations. By bringing first-party audiences to ChatGPT Ads, LiveRamp aims to solve a key challenge for marketers: how to deliver relevant ads in AI-driven environments without relying on third-party cookies. The move reflects growing demand for addressable advertising in conversational AI as OpenAI explores monetization paths for its widely used chatbot.
Advertisers can upload their customer lists to LiveRamp’s platform, where the data is hashed and matched to RampIDs associated with users interacting with ChatGPT. When a match occurs, the advertiser can serve tailored ads based on known behaviors or preferences, all while keeping individual identities anonymous. This process ensures that no raw personal data is shared with OpenAI or third parties, addressing privacy concerns that have hindered ad targeting in AI spaces. Early tests suggest improved relevance and conversion rates compared to contextual targeting alone.
Many marketers remain cautious about sharing valuable audience insights with AI platforms due to fears of data leakage or misuse. LiveRamp’s approach mitigates these risks by using anonymized, encrypted identifiers that cannot be reverse-engineered to reveal personal details. The company emphasizes that advertisers retain full control over their data and can exclude specific segments or adjust targeting parameters at any time. This level of transparency and control is seen as critical for building trust in AI-driven ad ecosystems as they scale.
What is RampID and how does it protect user privacy? RampID is a persistent, privacy-safe identifier that enables data matching without exposing personally identifiable information. It uses cryptographic hashing to ensure data remains secure and anonymous throughout the targeting process.
Will ChatGPT Ads show personal data from advertisers’ customer lists? No, the system only uses encrypted RampIDs to find matches. No personal data such as names, emails, or phone numbers is shared with OpenAI or used to build user profiles within ChatGPT.
How soon can advertisers access this targeting capability? LiveRamp says the integration is rolling out gradually, with initial access available to select partners and broader availability expected in the coming months as the ChatGPT Ads platform expands.