A week of steep discounts has begun at Apple, with the flagship MacBook Pro slashed by $600, and AirPods Pro 3 and AirPods Max 2 each down $120. The moves hit customers in the United States on Monday, offering a chance to upgrade flagship hardware at a fraction of the cost.
The $600 markdown applies to the 24‑GB, 5‑th‑generation M5 Pro MacBook Pro, the most powerful model in Apple’s laptop line. The discount brings the price to roughly $2,900, a level rarely seen since the M1 series launch. The reduction is part of a broader promotion that includes several other configurations, such as the 16‑GB M5 Pro and the M5 Max variants. The price cut is expected to drive a surge in sales as consumers seek the newest CPU architecture before the next generation arrives.
Apple’s pricing strategy appears driven by two factors. First, the company is eager to clear inventory before the upcoming i Phone 16 release, which is slated for September. Second, the M5 chip’s performance gains have made the older M4 models less competitive, prompting Apple to make the newer device more attractive. Analysts say the discount could push the MacBook Pro into the top‑seller category for the remainder of the year, especially among professionals who rely on high‑end processing power for video editing and software development.
The AirPods deals are part of a broader push to keep the company’s audio lineup relevant. The AirPods Pro 3 now retail for $199, down from $229, while the AirPods Max 2 are available for $299, a $120 reduction from the original price. The price cuts align with the launch of new features such as spatial audio improvements and a revamped battery life. Apple is also offering a limited‑time bundle that includes a protective case and a 20‑percent discount on accessories.
The 24‑GB M5 Pro model is now listed at $2,900, down from $3,500. The $600 reduction is the largest price cut Apple has offered on a MacBook Pro in the past year.
Apple has not set a firm end date, but the company typically runs promotions for a few weeks. Customers are advised to act quickly to secure the lower price before the next i Phone launch.
The M5 chip is exclusive to the new 14‑inch and 16‑inch MacBook Pro models. Older models will continue to use the M4 or M3 chips, which remain available at standard pricing.
These discounts signal a strategic shift by Apple to maintain market dominance while preparing for the next wave of product releases. Consumers who have been waiting for a price drop on high‑end laptops now have a rare opportunity to purchase the latest MacBook Pro at a significantly reduced cost, potentially reshaping the competitive landscape for premium notebooks and audio accessories.