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Apple Reverses Course on Email Privacy Feature

August 28, 2026 Daniel Cross

A Blow to Email Privacy

Apple has made a surprising U-turn on a technical change that could have compromised user email privacy. The tech giant had quietly modified its Hide My Emailfeature, which is designed to protect users' email addresses from being harvested by spammers and unwanted senders. However, the update had a hidden flaw that could have allowed companies to identify users' email addresses.

Can Users Trust Apple Again?

The issue arose when Apple changed the way it handled email addresses generated by the Hide My Emailfeature. Instead of creating a unique, temporary email address for each user, the updated system would reuse existing email addresses. This meant that companies could potentially identify users' email addresses by matching the reused addresses to their existing customer databases.

The reversal is a significant win for email privacy advocates, who had been sounding the alarm about the potential implications of Apple's change. „This was a major mistake on Apple's part,”said one expert. „By reusing email addresses, they were essentially undermining the very purpose of the ' Hide My Email' feature.”The issue was first spotted by security researchers, who discovered that the reused email addresses could be matched to existing customer databases. This raised concerns that companies could use the information to identify and target users with personalized ads or even phishing attacks.

Frequently Asked Questions

The reversal is a welcome development, but it also raises questions about Apple's commitment to user privacy. „Can users trust Apple to protect their data?”asked another expert. „This incident highlights the need for greater transparency and accountability in the tech industry.”In a statement, Apple said that it had „identified the issueand was working to resolve it. The company did not provide further details on the changes it would make to the ”Hide My Emailfeature.

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