During its recent product launch event, Apple announced a $100 price increase for several existing i Phone models. This adjustment applies to older devices currently sold alongside the newest releases. The move affects specific legacy hardware rather than the brand-new flagship phones introduced at the same gathering.
The company emphasized that its latest devices would maintain their previous pricing structures. Specifically, the newly released Apple Watch Series 12 and Apple Watch Ultra 4 keep their starting costs unchanged. The standard watch remains at $399, while the rugged Ultra model stays at $799. This stability contrasts sharply with the cost hikes applied to the aging smartphone lineup.
The primary driver behind this pricing shift is a widespread shortage of RAM components. Industry observers refer to this situation as „RAMageddon,”a term highlighting the severe supply constraints facing manufacturers in 2026. These memory chips are essential for modern smartphones and wearables. When supply drops and demand remains high, production costs inevitably rise. Apple is passing these increased manufacturing expenses directly to consumers buying older models.
While the new i Phones did not see a price jump, the older versions now cost significantly more. This strategy allows Apple to keep its newest technology accessible at familiar price points. It simultaneously funds the higher production costs associated with maintaining support for previous generations. The distinction between new and old inventory becomes crucial for budget-conscious buyers.
Analysts suggest that this $100 increase serves as a buffer against further inflation in component costs. By raising prices on older stock now, Apple may protect the pricing of future iterations. However, the ongoing RAM shortage poses a persistent threat to all electronics. If the supply chain does not stabilize soon, even the current generation of devices could face additional adjustments. Consumers should monitor upcoming announcements closely to gauge the long-term financial impact on their next purchase.
The immediate consequence is a higher barrier to entry for those seeking a reliable but non-latest i Phone. Buyers must now weigh the value of a discounted older model against the new premium attached to it. The market outlook remains cautious as manufacturers continue to navigate volatile memory markets.
Which Apple products saw a price increase? Older i Phone models received a $100 price hike during the recent event. The new Apple Watch Series 12 and Apple Watch Ultra 4 did not change in price.
Why did Apple raise prices on older phones? The increase stems from a global shortage of RAM memory components. This supply issue, known as RAMageddon, has driven up manufacturing costs across the industry.
Did the new i Phones change price? No, the newly released i Phone models maintained their previous pricing. Apple specifically highlighted that these new devices would not go up in cost.