Apple on Wednesday unveiled a new polishing cloth priced at $9, claiming it feels softer than the previous model while maintaining the same dimensions. The item arrives in a sleek package and replaces the older version that required a stiffer wiping motion.
The new cloth uses a revised microfiber blend that reduces stiffness, making it easier to clean delicate surfaces without scratching. Apple did not disclose the exact material change, but a post on X highlighted the tactile difference. The price remains unchanged from the prior version, suggesting the upgrade targets user experience rather than cost. The design change aims to reduce hand fatigue during prolonged cleaning sessions.
The updated cloth matches the original size, measuring roughly 15 centimeters square, yet its texture is noticeably less rigid. Its reduced stiffness also helps prevent micro‑scratches on delicate glass surfaces.
According to a user post on X, the new fabric feels closer to the original, offering a smoother glide across screens. Early testers report a smoother experience, especially on matte displays.
Apple markets the item as a premium accessory, positioning it alongside other high‑priced maintenance tools.
The softer feel could improve user satisfaction, especially for those who find the original cloth too abrasive.
However the modest $9 cost may limit adoption among budget‑conscious consumers, prompting Apple to rely on brand loyalty rather than price competition.
If the softer texture proves durable, Apple may expand the cloth line to include variants for different devices, reinforcing its ecosystem of accessories. The company expects the softer cloth to boost accessory sales by around five percent this quarter.
Does the new cloth come in different sizes? No, it is sold in the same square format as the original, ensuring compatibility with all current Apple devices. The dimensions have not changed, so existing holders still fit.
Will the price increase after this launch? Apple has not announced any price change, and the $9 tag remains the same as the previous version. The company emphasizes value through material improvement rather than cost adjustments.
Can the cloth be used on non‑Apple products? Yes, the gentle microfiber material is safe for most screens and lenses, though Apple recommends its primary use on its own devices.